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Reed Nicol 4/20/25 Reed Nicol 4/20/25

The Pricing Paradox in Boating: Why Truth Might Be the Boldest Strategy Yet

OPINION: The first major brand to publicly reprice to match consumer demand will own the next phase of the industry.

Reed Nicol 4/11/25 Reed Nicol 4/11/25

How are buyers and builders impacted by tariffs imposed after a contract is signed?

Reed Nicol 4/11/25 Reed Nicol 4/11/25

Dive in to the brand’s most recent launch.

Reed Nicol 4/5/25 Reed Nicol 4/5/25

How are the top 14 yacht production countries affected by US tariffs? How can you find value in the market?